Event Info


In our efforts to enhance and develop leadership skills and add value to Egyptian Leaders, Forward Consulting & Development is hosting one of the top professional speakers worldwide; Brian Tracy to deliver a Total Business Mastery workshop “Two Day MBA”, This is a ten modules course over two days. In this fast-moving, highly interactive business seminar you will work with other business leaders to analyze every part of your business. You will develop a plan and a series of actions to dramatically improve your results, increasing your sales and profitability immediately. This seminar can be the most important two days in your business life.

Event Agenda

DAY 1 – Saturday May 21st, 2016 

Registration 8:00 AM – 9:00 AM
Introduction 9:00 AM – 9:30 AM
Session 1 – Crisis Management 9:30 AM – 10:30 AM
Coffee Break 10:30 AM – 11:00 AM
Session 2 – Crisis Thinking 11:00 AM – 12:00 PM
Session 3 – Become a great leader 12:00 PM – 1:00 PM
Lunch 1:00 PM – 2:00 PM
Session 4 – Offer a great product or service 2:00 PM – 3:00 PM
Session 5 – Design a great business plan 3:00 PM – 4:00 PM
Coffee Break 4:00 PM – 4:30 PM
Session 6 – Create a great marketing plan 4:30 PM – 5:30 PM
Closure 5:30 PM – 6:00 PM


DAY 2 – Sunday May 22nd, 2016 

1st day recap 9:00 AM – 9:30 AM
Session 7 – Generate great numbers 9:30 AM – 10:30 AM
Coffee Break 10:30 AM – 11:00 AM
Session 8 – Attract and keep great people 11:00 AM – 12:00 PM
Session 9 – Perfect a great sales process 12:00 PM – 1:00 PM
Lunch 1:00 PM – 2:00 PM
Session 10 – Become a great business person 2:00 PM – 3:00 PM
Session 11 – Create a great customer experience 3:00 PM – 4:00 PM
Coffee Break 4:00 PM – 4:30 PM
Session 12 – Live a great life 4:30 PM – 5:30 PM
Commencement 5:30 PM – 6:00 PM
Course Outline


Introduction – Unlock Your Business and Personal Potential In this session you will learn how to:

  • Identify your special talents and abilities for business success;
  • Four ways to change your life;
  • How to allocate your time more effectively;
  • Apply zero-based thinking to every part of your business and personal life;
  • Form a mastermind with the people in your seminar;
  • Identify what you want in every area by using the quick list method;

Session One – Crisis Management

Session Two – Crisis Thinking

Session Three – Become a Great Leader In this session, you will learn how to lead your business to its highest levels of success and profitability. You will learn how to:

  • Develop your personal leadership ability;
  • Get more and better results in everything you do;
  • Develop a clear vision of your business future;
  • Take action with no guarantees of success;
  • Set and achieve business goals;
  • Market and innovate continually;
  • Set priorities and work on key tasks;
  • Focus and concentrate where superior results are possible;
  • Conduct a business skills analysis in seven areas;
  • Identify the three most important tasks that contribute 90% of your results.

Session Four – Offer a Great Product or Service In this session you will learn how to develop, produce, and offer a high quality product. You will learn how to:

  • Identify the key determinants of growth and profitability in your business;
  • Identify your most valuable business asset;
  • Measure your present and future success;
  • Identify the skills, abilities, knowledge and capabilities you will need in the future;
  • Determine exactly what you sell – defined in your customer’s terms;
  • Decide upon your area of excellence;
  • Join the top ten percent in your field.

Session Five – Design a Great Business Plan In this session you will learn how to:

  • Plan and organize every detail of your business;
  • Become better at the most important work you do;
  • Us three thinking skills that give you an advantage over your competition;
  • Join the top 20% of businesses in your industry;
  • Ask and answer the most important questions in business planning;
  • Analyze your market before you launch your products;
  • Determine the problems or needs that your company is designed to solve or satisfy;
  • Create a sustainable business model;
  • Conduct a competitive analysis before beginning business;
  • Determine your unique added value in the marketplace;
  • Project your financial requirements into the future;
  • Design a great business plan based on this information

Session Six – Create a Great Marketing Plan In this session you will learn how to:

  • Attract more and better prospects to your business;
  • Decide the best products to sell and how to sell them;
  • Position yourself against your competition;
  • Apply the four principles of marketing strategy;
  • Specialize in a specific product or service area;
  • Develop a competitive advantage that makes you superior in your market;
  • Identify your very best customers;
  • Concentrate all of your resources on your most profitable prospective customers;
  • Design a great marketing plan;
  • Become the only choice for what you sell in your market;
  • Analyze the seven elements in your marketing mix;
  • Determine what you sell in terms of benefits to your customers;
  • Adopt the correct pricing strategies for your marketplace;
  • Promote your product or service more effectively;
  • Choose where and how to offer your products in your market;
  • Improve the visual image of your products, services and people;
  • Position yourself as the most desirable company in your industry;
  • Choose the right people to deal with your customers.

Session Seven – Generate Great Numbers In this session you will learn how to:

  • Focus on the key numbers in your business;
  • Determine the numbers that most predict success or failure;
  • Learn how to express every business activity in numerical terms;
  • Identify your economic denominator for business success;
  • Decide upon the most important numbers that you watch every day in your business;
  • Develop a strategy to improve your most important numbers;
  • Analyze and identify your most profitable products and services;
  • Identify your least profitable products and services;
  • Focus your resources where the highest profits are possible;
  • Set and achieve any goal;
  • Apply the seven steps of the goal achieving formula;
  • Determine your most important single goal in business today.

Session Eight – Attract and Keep Great People In this session you will learn how to:

  • Identify the most important people inside and outside of your business;
  • Attract and keep the best people for you;
  • Assure the highest quality performance of each person in your business;
  • Determine your hourly rate and focus on it every day;
  • Delegate everything that anyone else can do;
  • Discontinue low-value, no value activities;
  • Develop a formula for selecting great people for your business;
  • Find and hire the right people;
  • Think through the job before you interview;
  • Practice the Rule of Three in hiring new people;
  • Use the interviewing process practiced by the most successful companies;
  • Check resumes and references personally.

Session Nine – Perfect a Great Sales Process In this session you will learn how to:

  • Sell your product or service and get immediate payment;
  • Create and keep a steady stream of customers;
  • Consistently convert prospects into customers;
  • Create a great buying experience;
  • Generate recommendations and referrals from happy customers;
  • Prospect more effectively in any market;
  • Give more persuasive presentations of your product or service;
  • Close the sale and get the customer to take action;
  • Develop a golden chain of referrals and recommendations from happy customers.

Session Ten – Become a Great Business Person In this session you will learn how to:

  • Analyze your management skills in every key area;
  • Develop a plan to improve your level of skill and experience;
  • Practice the behaviors of top business people;
  • Develop high levels of discipline and focus;
  • Develop a person development plan for yourself and others.

Session Eleven – Create a Great Customer Experience In this session you will learn how to:

  • Get your customers to come back to you over and over again;
  • Make every customer happier than your competition;
  • Build and maintain customer loyalty;
  • Generate repeat business from happy customers;
  • Implement the four levels of customer satisfaction
  • Install specific measure for business success;
  • Increase levels of customer satisfaction;
  • Get prospects to buy from you rather than from your competitors;
  • Ask the ultimate question in all of your customer interactions;
  • Implement a word of mouth or referral process in your business;
  • Take excellent care of every customer;

Session Twelve – Live a Great Life In this session you will learn how to:

  • Create a high-quality life for yourself and your family;
  • Imagine that your life was perfect in every way;
  • Determine your ideal business life and income;
  • Design your family life as perfect in every way;
  • Achieve maximum levels of health and fitness;
  • Design a plan to achieve financial independence in the course of your career;
  • Achieve balance between your work and your personal life;
About Brian

BTBrian Tracy is Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations Brian has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the US, Canada and 69 other countries worldwide. He has written and produced more than 300 audio and video learning programs, including the worldwide, best-selling Psychology of Achievement, which has been translated into more than 28 languages.